Kantar Worldpanel has released its “2024 Brand Footprint Report” detailing the top 50 most chosen brands in China’s fast-moving consumer goods (FMCG) market. The report reveals key drivers of brand growth in the new market reality through an analysis of the performance of these leading brands. The report uses Consumer Reach Points (CRPs) as a […]
Mengniu
Top Chinese FMCG Brands 2023
Kantar Worldpanel, CTR’s partner in China, has unveiled its eleventh annual Global Brand Footprint Report, ranking brands in China’s rapidly changing consumer goods market for 2023. The report uses a unique metric called Consumer Reach Points to disclose the most preferred and swiftly expanding brands in the global marketplace. As per the report, in 2022, […]
22 FMCG companies reaching over 100 million urban Chinese households in 2019
The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 4, 2019, with P&G, Yili and Mengniu each attracting more than 160 million families. Products from these three companies were bought by more than 90% […]