In 2024, a unique trend has emerged in China, where EDC (Every Day Carry) toys have skyrocketed in popularity, especially among men. According to data from Taobao, searches for EDC toys increased by 532% year-on-year, with transaction growth reaching an impressive 345%. Over 70% of buyers are male, particularly those between the ages of 18 […]
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The rise of men in China’s “she-conomy”
Today, in some areas of consumption in China that were originally only for women, men’s consumption has also begun to emerge. According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate […]
Men’s beauty market in China looks to be more promising
The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar Worldpanel. The new study, analyzing the behavior and attitudes of 22,000 men across eight countries, finds that globally, 32% of men say that it’s important to keep up with the […]
6 emerging consumer segments you shouldn’t ignore
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.
55% China Online Shopper Are Male
Women are born to love shopping. However, more male shoppers shop online than the female in China according to research data from Nielsen.