Sina reported net revenues of $187.0 million, compared to $157.5 million for the same period last year. Gross margin for the second quarter of 2014 was 61%, comparing to 54% in Q2 2013 according to Sina’s announced unaudited financial results.
Weibo Files for IPO on Nasdaq, Under the Ticker “WB”
On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as “WB”. On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest […]
iResearch: APP Advertising Will Be The New Growth Point
China digital advertising market kept increasing fast in 2013. The multi-screen media environment was much more common in Chinese netizen’s life, and the cross-screen integration became the focus point for advertisers. According to iResearch online advertiser monitoring tools iAdTracker, following are trend and analysis of some specific video, weibo and news media (as “the three […]
China Online Video Market Snapshot in Q4 2013
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.
China Wechat App Developers 2013 Report
WeMedia published China wechat app developers 2013 report on November 22 2013, the first report about Chinese wechat app developing industry situation.
China TV Open Rate Dropped To 30%
According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional […]
Top 10 Mobile Manufacturers Online Advertising Cost in June 2013
According to iResearch, the total mobile brands advertising cost in June reached 46.09 million yuan (USD 7.48 million). Nokia spent most on online advertising, with 11.56 million yuan (USD 1.87 million). Followed by Motorola and Samsung.
China Mobile Banking Update for Q2 2013
According to Enfodesk, China mobile banking total amount of transaction reached 2.22 trillion yuan(359.9 billion USD) in Q2 2013, with a QoQ increase of 56.2%. In 2012, major China banks had all covered mobile banking service. And in 2013, the competition between banks was pretty fierce, they all had put efforts on marketing and new […]
Sina Segmenting Weibo Usage with Multiple Versions
Sina is also testing a different version for media like this one. In media edition of Sina Weibo, it has articles section besides the weibo posts stream. Weibo posts published via media edition are also displayed differently like this one.