Lower-tier cities, accounting for over 68% of the total population in China, are the third tier and below urban and rural areas in China, which have the characteristics of huge consumption potential, good network infrastructure, and policy support. As the growth of the first and second tiers is slowing down, lower-tier cities are attracting the […]
lower-tier cities
Tencent officially launched a Pinduoduo competitor
Last April 29th, Tencent launched a WeChat mini program called “Xiao’E Pinpin” and a related WeChat official account. The shopping model of Xiao’E Pinpin is similar to Pinduoduo, which is a social e-commerce platform.
Alibaba steps up for community group buying market in China
Recently, Alibaba has set up an MMC business unit to focus on the community group buying business, integrating the community group buying business of Lingshoutong and Hema Jishi. The business group leader is a partner at Alibaba Dai Shan, who is the eleventh employee of Alibaba and also the president of Alibaba’s B2B business group. […]
JD.com’s Jingxi platform saw surging sales from college students in 2021
College students’ e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com. Jingxi is JD.com’s social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China. Annual active consumers of Taobao Deals, a similar product from Alibaba Group […]
How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
China mid-year 618 shopping festival: Taobao vs. JD; US$136 bn in total
If 618 is something totally new to you, you may want to read our guide on 618 Shopping Festival.
7 Consumption trends revealed on the first day of JD 618
There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by the epidemic is quite apparent, among which the trend is most obvious in China’s central and southern provinces. Transactions doubled in Guangxi, Jiangxi, Sichuan, Hunan and Hubei provinces. As of […]
How “Lite” apps help drive tech companies’ growth in China
Alibaba launched a “Lite” version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu. Launching a “Lite” version of a mobile app is a common tactic in the Chinese companies’ competitions, which is a lightweight version of the […]