In June 2014, mobile Internet users exceeded 530 million, accounting for 83.4% of the total Internet users in China. More than 60% of China mobile users are using mobile social apps nowadays, which are indispensable mobile apps in China according to Nielsen.
location-based services
China’s Mobile Social App Momo Launched Ad Platform for Offline Retailers
Momo, one of China’s popular mobile social networking app, launched its advertising platform for off-line retailers.