Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited marketing staff in 30 enterprises to participate in the survey.
LBS
Promising Mobile Search Worries Baidu No More
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
Chinese Travelers Mobile App Search Behavior (3 Part Series)
This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]
China Social Sharing Apps Usage in Travel (3 Part Series)
This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3. With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second […]
China LBS Travel Market User Insights (Part 1 of 3 Part Series)
This is the part 1 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 2, Part 3. According to Enfodesk published China LBS Travel Market User Behavior 2013 Report, customized vertical travel search engines became the new leading growing point in travel industry, consumers could get personalized […]
China LBS Market Data Report for Q2 2013
Enfodesk released its report on China LBS market, by the end of 2013 Q2, China mobile navigation apps accounts reached 120 million, with a QoQ increase of 8.5% and a YoY increase of 43.6%.