Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Juhuasuan
Juhuasuan is a group buying product and part of the e-commerce marketplace Taobao, owned by Alibaba Group.
Since Taobao launched Ju Huasuan, a Groupon-like website at ju.taobao.com last March, over 5 million users have purchased with a total sale of 200 million yuan (or USD 30.22m) in 2010.
The average monthly transaction on Ju Huasuan is over 25 million yuan and the highest single-day transaction ever was over 30.59 million yuan on Dec 21 2010. 70% of its group buying users are female, which shouldn’t surprise you.