The 2024 May Day holiday in China showcased a notable rise in domestic travel, with a 7.6% increase in traveler numbers compared to the previous year. This surge is underpinned by significant advancements in transportation infrastructure and digital systems, which are playing a crucial role in shaping travel trends and boosting economic activity within the […]
Chinese Golden Week Trends & Insights
Chinese Golden Week is 7-day holidays in China, including Chinese New Year Golden Week (in January or February), Labor Day Golden Week (the first week of May), and National Day Golden Week (the first week of October).
Note: Labor Day Golden Week discontinued in 2007 but restarted in 2019.
In Chinese Golden Week, a large crowd of people travels domestically and overseas. Read below for the latest Gold Week trends, statistics, and insights.
Related festival: Chinese Valentine's Day
A Resilient Rebound During the 8-day Spring Festival holiday of 2024
China’s tourism sector during the Spring Festival period of 2024 (Chinese New Year Golden Week), demonstrated a robust recovery from the impacts of the pandemic and indicating a positive outlook for the future of both domestic and international travel in China.
China saw over 618M tourists, US$67B revenues in Golden Week holiday 2020
Netsunion reported a total number of 13.382 billion online payment transactions with a total value of 7.23 trillion yuan during the past eight-day Golden Week holiday in China from 1 October. The average daily transaction processed by Netsunion during this period increased by 47% over the same period last year. The transaction scale on China’s […]
China’s consumption trends from National Day Golden Week 2019
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
Outbound traveler insights for National Day Golden Week 2019
As Alipay accelerates its footprint across the globe, Chinese consumers’ overseas spending through the app continues to increase during China’s National Day Golden Week period, compared to the same period last year. Global in-store transaction volume this year grew by 10% YoY. The average total spends per user increased by 15% to about RMB 2,500 […]
China Golden Week Tourism Trends & Insights 2019
During Chinese National Day holiday, a.k.a. Golden Week in China, cultural and tourism consumption is more popular this year than in previous years. According to the data from Alibaba’s OTA Fliggy, the number of people who have booked domestic tours on National Day Fliggy increased by 42% year-on-year, and the growth rate exceeded the outbound […]
How did TikTok help a milk tea rise to popularity
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]
Chinese travel bookings to the EU for the first four months of 2019 grew by 16.7%
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and ForwardKeys. There were 17 million daily flight bookings to Europe. The top 3 most popular EU destinations by the volume of Chinese arrivals were […]
Chinese spent US$258 billion in outbound travel
60.47 million people traveled to China in 2017, which was decreased by 0.4% year-on-year in H1 2018. Residents in Hong Kong, Macau, and Taiwan accounted for around 80% of the total. The mainland China generated US$32.6 billion from international inbound visitors in 2017, less than Hong Kong’s US$33.3 billion.
China golden week travel insights 2018; decline in flights & expenses
Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650 billion yuan (US$93.65 bn) on traveling. Both the average daily sales of retail, food & beverage, and the domestic person-trips dropped. Travelers spent less on outbound travels. Only 19% of outbound […]
China Golden Week tourism grew by 9% in 2018
China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as Golden Week). That brought about 599.08 billion yuan (US$86.5 bn) in revenue, up by 9.04% over the previous year, according to the Ministry of Culture and Tourism.
Alipay saw Golden Week overseas in-store transactions more than doubled in 2018
Alipay announced the overseas transaction summary for this year’s Golden Week (October 1-7). It processed 2.2 times as many overseas in-store transactions during this year’s holiday compared to last year. Top destinations by transaction volume are Hong Kong, Thailand, and Japan.
China National Day (Golden Week) Tourism 2017
Southeast Asia received the most Chinese tourists during this year’s National Day holiday according to a recent report by WeChat.
China outbound tourism market overview 2016
The number of China’s total outbound tourists has increased from 47.66 million in 2009 to 120 million in 2015; the growth rate was 12.1%. Southeast Asia, Japan, South Korea the most popular destinations for Chinese travelers in 2016.
Australia is the Top Luxury Travel Destination in China
According to Hurun Chinese Luxury Consumer Survey 2015, Chinese luxury travelers on average go on business trip for eight days a month and the super rich are away for 11 days a month. And they also take 8 and 12 days of holiday respectively, one more than last year.