China’s growth of FMCG sales is weaker in Q1 2018 compared with previous quarters, while new retail accelerates the online and offline integration. Kantar Worldpanel reports that the fast-moving consumer goods (FMCG) market in the first quarter of 2018 was relatively weak with value growing by just 2.3% in the latest 12 weeks compared to […]
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.
These 6 key marketing factors can help draw more FMCG Chinese buyers
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that spending in fast moving consumer goods (FMCG) grew by 4.3% in 2017 from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years. This […]
China’s FMCG spending grew by 4.3% in 2017
Spending on fast moving consumer goods (FMCG) in China grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.
Top 21 FMCG companies in China reaching over 100 million households
Twenty-one Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban Chinese households (during the 52 weeks ending October 6, 2017), according to the latest data from Kantar Worldpanel.
E-commerce to represent 10% of all FMCG spend in 2020, led by China and US
In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.
China FMCG market enjoys stronger growth in Q3 2017
Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.
China’s new retail trend
The emergence of new retail formats substantially impacts the traditional physical retail industry, with modern consumer behavior also experiencing drastic changes. In the face of dramatic changes in the world today, how can entrepreneurs adapt to the new needs of the increasingly sophisticated and discerning consumers today? How can we target the Chinese market, as […]
China retail industry development report 2016-2017
The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of […]
WeChat transforming retail with self-checkout, product identification, big data
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
China FMCG spending growth slowed to 2.9% in 2016
The spending growth of China’s FMCG market showed to 2.9% in 2016 from 3.5% in 2015, according to Kantar Worldpanel. The growth of hypermarkets, supermarkets, and convenience stores slowed to a growth rate of just 0.7% in 2016。
China FMCG online B2B market is to grow to US$48 bn in 2018
China FMCG online B2B market, targeting traditional trade retail stores, will grow to 330 billion yuan (US$48 bn) in 2018 from 40 billion yuan in 2016 according to Kantar Retail.
Top e-commerce platforms in 2016
The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.
These 22 FMCG companies reached over 100M urban Chinese households
22 fast moving consumer goods (FMCG) companies reached over 100 million urban Chinese households during the 52 weeks ending October 7, 2016 according to Kantar Worldpanel.
China online and convenience stores enjoying strong momentum
Online and convenience stores in China are enjoying strong momentum while supermarket growth continuously slowed and hypermarket sales even declined according to Kantar Worldpanel.