What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.
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17 million more marriageable men than women in China
Double Eleven is not only a shopping festival but also known as Singles Day in China. There are “30 million singles” in China. Is this really the case? In fact, there are 17.52 million more men of marriageable age than women according to the National Bureau of Statistics (NBS).
China National Day Travelers’ Insights 2021
Self-driving tour has become the standard for National Day Golden Week travel in 2021, and the popularity rises by 150% according to Mafengwo. From October 1 to 7, UnionPay online transactions totaled 2.72 trillion yuan, with 4.863 billion transactions, and the average number of daily transactions increased by 31.73% year on year. UnionPay data show […]
Consumers sales rise across several categories during China’s Qixi Festival period
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival. The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on […]
Tourism transactions on WeChat grew by 43% during Dragon Boat Festival holiday
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Chinese New Year tourists up 12.1% to 386 mn person-trips in 2018
According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an increase of 12.1% over the same period of last year. Domestic tourism revenue reached 47.5 billion yuan, an increase of 12.6% over last year’s holiday.
Chinese New Year Survey 2018
Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year of Dog begins on February 16, Lightspeed Research launched an online survey in China’s mainland, Hong Kong and Taiwan to ask panelists about their plan, attitude and behavior during this […]
Tokyo: Top Destination for Chinese Tourists on National Day
According to a report by the Chinese online tourism website (tao.117go.com), as high as 61% of Chinese tourists have ordered air tickets and hotels in advance for over 10 days tour, by combining Mid-autumn Festival and Chinese National Day holiday together.
Travel Industry Performance on Weibo 2014
Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already large number of travelers interacting with […]
WeChat, Weibo or Alipay? Who Won Hongbao War in 2015?
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Weibo, iQiyi to Deliver Seemless Social Video Viewing of Spring Festival Gala
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
80% Willing to Travel During Chinese New Year Holidays 2015
Nearly 80% of the respondent hope to travel during Chinese New Year holiday in 2015 as shown in Ctrip Spring Festival Travel Intention Report, much higher than the previous year.
100M Mobile Payments in 7 Days, Alipay Triumphed Through Spring Festival
During 2014 Spring Festival,over 100 million payments were made via mobile Alipay, accounted for 52% of overall payments by Alipay in this period, according to the data from Alipay Wallet (the mobile client of Alipay).
A Record of Over 800K Weibo Posts Published in the First Minute of Year of the Horse
31st January, 2014 is the first day of Chinese Spring Festival and this year is year of the horse. The Horse is one of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar. According to the data published by Sina Weibo, the peak record was broken in the first […]
Double 11: More Than 80 Million Added Favorites In Shopping Cart
Double 11 , the Bachelor’s Day in China, has become a shopping carnival year by year, millions of people are purchasing at the same time. You really don’t have time to choose and pick, or your favorite products would be sold out in a few seconds. Consumers have learned to add favorites in shopping cart […]