In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year, and a real decrease of 0.2% after deducting the impact of price factors, according to the National Bureau of Statistics of China. In terms of urban and rural areas, the […]
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Chinese purchase behavior saw blurring gender lines
In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It’s trending among young consumers in China based on sales data from JD.com and Vipshop. Top Cosmetic & Skincare Products by Vipshop male buyers Proportion […]
Parent-child tourism trending in China 2018
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]