China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
DSP
China DSP Advertising Market Overview 2015
The DSP (demand-side platform) advertising market of China reached 3.48 billion yuan (US$548.06 million), with YoY growth of 117.6% in 2014. In 2015, it is to reach 6.89 billion yuan (US$1.09 billion), with YoY growth of 97.9% according to a Chinese research company Analysis. As one of the future major digital advertising systems, DSP advertising […]