What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
Diaosi
Come Meet China’s Tuhao
Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald, China’s vulgar rich: befriended but unloved, a crowdsourced translation call on China’s social media yielded “new money,” “slumdog millionaire,” the “riChinese” […]
Diaosi Market in China
It’s due to the strengthening of public pressure and anti-corruption that expensive watches become the fuse of the downfall of officials. As a result, the market of high-end menswear and watches is declining.