WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
coupon
WeChat Offering “Friends-Shared Coupons” for Retailers
WeChat launched “friends-shared coupons” service last month with wihich coupons distributed on WeChat can be shared among friends. WeChat users can search for coupons their friends have through “coupons” service when dining, shopping or entertaining.
China Offline Mobile Payment Insights in 2015
In 2014, the transaction value of Chinese mobile payment reached 6 trillion yuan (US$0.94 trillion), and is expected to exceed 9 trillion yuan (US$1.41 trillion) in 2015. The popularity of O2O and smartphones triggered deeper penetration of electronic payments.
PwC Recommending Video and Coupon for China Mobile Advertising
Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC report released this month.