The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent less than 40% of the monthly expenditure online. Over 50% of the 40 to 49-year-olds choose to buy home appliances and digital equipment online. A comparison of online shopping behavior […]
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China Online Family Tourism Market to Reach $1.8B 2015
Online family tours market in China has been in the rapid development on both mobile and PC end. Transaction value of China’s online family tourism was 6.51 billion yuan (US$1.02 billion) in 2014 and it is expected to achieve 76.2% growth to 11.47 billion yuan (US$1.8 billion) in 2015 according to iResearch.
Safety is the Top Concern of Chinese Online Mother Shoppers
Chinese moms are very active on social media and many of them like sharing information of their children with others. 48% mothers follow mother-care products’ WeChat subscription accounts and 47% follow WeChat official accounts on parenting and education.
WeChat to Launch Themed Campaign on China Children’s Day
WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
China Browser Games for Children Market to Exceed 2 Bln Yuan in 2016
100bt.com, 61.com and Tencent are still top three providers in browser games for children market. It is estimated that browser games for children market has great potential as number of children users is increasing and their gaming habits on the Internet are developing.