Along with Taobao’s “special offer edition”, there are also “super factory plan” and “10 billion production area plan”, three major initiatives that Alibaba uncovered asd three pillars of Taobao’s C2M strategy.
C2M
Pinduoduo and Taobao’s manufacturing strategies
This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]