Amazon’s brand value has risen 42% to US$150.8 billion, retaining top billing as the world’s most valuable retail brand according to a Brand Finance report, while other e-commerce brands are in strong growth, such as Alibaba (up 58% to US$54.9 billion) and JD.com (up 47% to US$19.6 billion) as well as Germany’s Zalando (up 40% […]
branding
By 2022, will Chinese auto brands become strong enough?
After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?
Singles Day (Double 11) Consumer Report 2017 – Hottest physical goods are apparel, shoes and food
About 10 years ago, Chinese young people jokingly named each year’s November 11 as “Singles Day” because all digits for this day are the lonesome “1”. Alibaba Group saw a commercial opportunity and in 2009 launched an online sales festival to “celebrate” the Singles Day. Now it has become the world’s largest e-commerce as Alibaba’s […]
3 out of 5 satisfied Chinese consumers help brands with word-of-mouth advertising
Two out of three Chinese consumers (aged 18 to 64) would like to tell their family and friends about the good experience; and, 60% consumers said they would share the experience on social media according to a survey by Epsilon.
New WeChat Moments ad format offers more creativity space
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
Top Brands in China in 2014
Apple beat Samsung in 2014, who used to be the best brand according to China brand Power Index (C-BPI) since 2012, and become the best mobile phone brand in China, released by China Enterprise Brand Research Center (“CEBRC”) of the Ministry of Industry and Information Technology.
Why Brands in China Should Continue Recruiting Shoppers
China retail market has been growing rapidly attributes to the booming economy and the increasing demand for consumption goods. China’s FMCG market is evolving quickly; the overall market continues to decelerate across all sectors and all city tiers; channel dynamics changed substantially with more challenges in offline channels facing the growing popularity of online shopping in […]
Check Out How Coca Cola Makes the Most of WeChat Marketing
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
How A Post-90 Chinese Girl Built A Successful Brand
Ma Jiajia, who owns a sex shop named Powerful, caught the eye of the media in 2013. As a post-90 girl, she was quite successful in building a brand and marketing. Her creative marketing ideas were highly appraised by entrepreneurs. Many companies invited her to give them advice and suggestions on marketing.
Baidu Launched Brand Digital Equity List With Millward Brown
Baidu, in cooperation with Millward Brown, announced 2013 brand equity list on November 18 2013. Brand digital equity, a new concept proposed by Baidu, which combined big data of consumer search results with Millward Brown consumer brand equity research, evaluates brand performance in digital area from multi-dimensions.
Case Study: Coca Cola’s Weibo Marketing
Coca Cola has been cooperating with Sina Weibo to promote its customized bottles using Weibo Wallet. It costs about 20 yuan a bottle. So, how was the online sales?