Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods. To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com. NetEase Kaola saw sales exceeding the entire sales of last year’s […]
black friday
Black Friday continues to be a revenue driver for cross-border e-commerce platforms in 2017
With “Black Friday” falling just two weeks after this year’s 11.11 promotions, it was probably inevitable that consumer fatigue and diminished enthusiasm (not to mention diminished wallets) would sap the strength of the latter. Though cross-border e-commerce platforms introduced various discounts and promotions in the week leading up to Black Friday, most of them failed […]
How Amazon Innovates in China in 2015
Established in 2001 as a subsidiary in China, Amazon China once went through a nosediving period. By building and promoting cross-border shopping strategy, Amazon China has begun to make some initial success in 2015.
Amazon China Black Friday Sales 10 Times of Double 11 2015
China’s cross-border shoppers reached 18 million and generated revenues of 140 billion yuan (US$21.75 billion) in 2014 according to China Electronic Commerce Research Center and China General Administration of Customs.
75% Black Friday Shoppers in China are Female in 2015
The overall turnover of Black Friday in 2015 increased by nearly 30 times more than that in 2014 and the number of orders increased by nearly 35 times this Black Friday shopping season according to Alipay.