Baidu Union, Baidu version of AdSense, launched a new tool for publishers to monetize images on their websites.
China Mobile App Distribution Channels Market Share
How are mobile apps distributions in China? China smartphone users go to Apple’s Appstore is for iOS device apps download; but, for Android phone users, Google Play is not in play. Instead, there are quite a number of app stores for Android phone apps download. I’m sharing a few top ones in the race based […]
Baidu Launched Website Monitoring Service
Baidu recently launched a cloud technology based service monitoring website security and loading speed.
China Mobile Maps Market Overview
The top three mobile maps in China are Baidu Maps, Baidu Navigation and Google Maps, according to a survey conducted by Chinese research company iResearch.
Here Are Top 12 Most Interested Topics of Chinese Online Travellers
I was asked about Chinese travelers’ interested topics last week speaking at WTM Vision Shanghai conference and I shared twelve topics Chinese travelers are most interested in before and during travelling based on search data from Baidu.
China’s Top Mobile Social Apps by Time Usage
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren app according to iResearch data in April 2014.
Baidu Launched Dynamic Search Ads Feature
Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers’ web site dynamically. Baidu system will analyse internet users’ search intention and replace default ad copy with the dynamic search ads if it doesn’t match the search intention.
China Search Engine Market Reached 11.16 Bn Yuan in Q1 2014
According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
Baidu and Alibaba Dominate China Online Advertising Market
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
Alibaba To Acquire AutoNavi Completely Fuels Turf War Over Map Data
AutoNavi is almost sure to become food on Alibaba’s plate. According to latest news, the two companies has already nailed an acquisition agreement, meaning that Alibaba will acquire the remaining 72% of AutoNavi’s stake, with an evaluation of around $1.5 billion, up more than 40% from last May when Alibaba first bought AutoNavi’s shares. At […]
Highlights News: Baidu PPC Geo-Targeting Upgrades To Prefecture Level
Baidu PPC recently upgraded its Geo-Targeting settings to prefecture-level, which means advertisers could target specific cities of a province for campaigns and ad groups.
Ctrip’s Merge With Qunar Will Change China OTA Market
On April 10 2014, news from insiders showed that Baidu’s acquisition of Ctrip was going to finish. Once the acquisition is done, Ctrip will be merged with Qunar. Baidu invested USD 306 million in Qunar in June 2011, and became the largest shareholder.
Baidu Light APP “Qing-Pai” Appeared On Transcendence Debut in China
Johnny Depp came to China for the first time to promote his new movie Transcendence on March 31, 2014. On the press release, Johnny Depp used Baidu’ light app “Qing Pai” to purchase the very first movie ticket of Transcendence, represented the beginning of the ticket snap. The purchase experience stunned the audience by simply taking […]
Baidu Updated 7 Algorithms In 2013
Baidu was committed to improving internet environment. To provide better search result, Baidu has updated its algorithm for 7 times in 2013.
What Content Did Chinese Search Most In 2013?
Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly […]