Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu Kuaiso: A Smart Device for Food Safety
Baidu unveiled another smart device called Baidu Kuaiso, or Baidu Chopstick Search in addition to BaiduEye at Baidu World 2014 conference. It can detect harmful health cooking oil and tell the difference between Fuji apple and Gala apple.
Baidu World 2014: Search Trend, Mobile Solution and BaiduEye
In this year’s Baidu World conference, Baidu shared some insights on its search trend and latest development related to artificial intelligence, and released a new mobile product called Baidu Zhida.
Alibaba Chairman Jack Man is the Richest Man in China
The founder and chairman of Alibaba Group, Jack Ma (or Ma Yun), has a net worth of $21.8 billion, according to Bloomberg.
Baidu Ice Bucket Update: Algorithm Change for Mobile Search
Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014. Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.
Baidu Launching Instant Search Feature
Baidu is testing its instant search feature, a new search enhancement that shows results as you type.
Top Mobile Map Apps in China in Q2 2014
Baidu Map, Gaode Map and Google Map are the top 3 mobile map apps by total number of reached users, according to EnfoDesk.
Baidu Launched Open Kitchen Project to Promote Healthy Dining in Restaurants
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.
China’s Top 10 Online Media by Ad Revenue in Q2 2014
China online advertising market reached RMB38.15 billion (US$6.19 billion) in the second quarter of 2014, an QoQ increase of 29.2% and YoY growth rate of 48.7%.
China Search Engine Market Update for Q2 2014
Total revenue in Chinese search engine market reached RMB14.73 billion with a QoQ increase of 26.8% and YoY growth of 58.5%, 39.5% of which were contributed by mobile.
Build Thought Leadership with Baidu Zhidao Verified Experts Program
Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style site with social features. Baidu Zhidao is a good channel for driving brand awareness and influence, if meticulously planned and executed. Baidu’s verification program, similar to Weibo’s verified individual with […]
ECharts: Baidu’s Interactive Charts Creation Tool
Baidu released an updated version of its interactive charts creation tool: ECharts, capable of creating 17 types of charts with wide compatibility of all major web browsers. Let’s see what ECharts can do:
PHOTOS: How China Internet Companies Advertise in Rural Areas
Wall ads in rural areas prove to be a good way of penetrating into lower tier cities; let’s take a look at some of the wall ads of China internet companies.
Baidu Launched Image Plus for Publishers to Monetize Images
Baidu Union, Baidu version of AdSense, launched a new tool for publishers to monetize images on their websites.
China Mobile App Distribution Channels Market Share
How are mobile apps distributions in China? China smartphone users go to Apple’s Appstore is for iOS device apps download; but, for Android phone users, Google Play is not in play. Instead, there are quite a number of app stores for Android phone apps download. I’m sharing a few top ones in the race based […]