Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
Baidu version of Google AMP
Baidu launched Mobile Instant Page (“MIP”) in August 2016, a similar technology to Google’s AMP.
China’s mobile search market overview Q3 2016
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
Baidu launched a new analytics product for off-line stores
Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.
Digital ad revenue forecast 2016-2018: Baidu, Alibaba, Tencent
China digital ad spend is to reach USD 41.66 billion in 2016, accounting for over 20% of global’s total digital ad spend according to eMarketer.
Government tightening online advertising regulations in China
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
Apple and Xiaomi the most relevant brands in China
Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.
Baidu picked as the second smartest company in 2016
MIT Technology Review lists Baidu as the second smartest company after Amazon in the world.
China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
China’s Mobile Search Market Insights in Q3 2015
The number of China mobile search engine users reached 590 million in Q3 2015 and the ratio of lower educated users have increased.
China Mobile Internet Insights in H1 2015
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
China Hotel Search Behavior Overview 2015
With the policy of “internet +” in China today, a large number of consumers tend to research the hotel information through online search engines, book or reserve hotels in OTA and hotel official websites, and share the experience in the social networking platforms. Chinese consumers’ demands are showed on the Internet; therefore internet data become […]
China’s Talents in Internet Industry 2015
The internet plays a more and more important role in our daily life. Many people devote themselves in the internet industry to strive for better development. According to LinkedIn, over 280,000 talents work in China internet industry.
China Top 100 Mobile Apps in July 2015
With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
China’s Search Engine Market Overview in Q2 2015
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.