If you are observing an increase in mobile traffic with high bounce rate, you probably should consider designing a mobile site (if your site is not based on responsive design). If you don’t have a budget for that, you can use this tool from Baidu called Baidu Site App. According to Tencent News, Baidu Site App […]
Baidu Jingsuan: Stronger Analysis Tool for Your DigiMarkeitng
Recently, Baidu Team published a brand new analytics product called Baidu Jingsuan. It is a data-drived platform offering precise assessment of online ads for advertisers. With more comprehensive data analysis, it claims it could increase the ROI if taking full advantage of it. Let’s take a closer look of its fantastic advantages:
Qihoo 360: A New Player in China’s Search Market
Qihoo 360, China’s biggest anti-virus vendor, launched a search engine “so.360.cn” on 16 August in public beta and soon became the second largest traffic source to many websites like chinaz.com and dxy.cn. Since 20 August, Qihoo has replaced the default search engine with its own on its directory site hao.360.cn and its own browsers. Due […]
Baidu PPC Launched Android App & Performance Analysis
Baidu launched an Android app for its paid search platform where advertisers can check account balance, campaign performance; top up account, receive alert and optimize campaigns. The Android app is currently in limited beta; if you want to give it a try, contact your Baidu representative and tell her your mobile number (where the link […]
Your Baidu Account May Be Hacked
Recently Baidu PPC accounts become the target of hackers; if your company runs paid search on Baidu, make sure your account is safe and what to do next if it’s hacked. It’s time to check with your account manager or consultant if any of the following happens: Account suspended due to “illegal” keywords and/or ad […]
Baidu Displaying Certified Travel Agency Icon in SERPs
Baidu started to show a green icon in its SERPs, indicating the website is certified travel agency by China Air Transport Association. So far there are about 200 websites showing this green “certified” icon. CATA certification is an essential qualification in the regular ticket agent.
China Search Engine Market Share by Revenue Q1 2012
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter.
Sina Weibo Downstream Traffic in March 2012
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
Market Share of Top Social Shopping Sites in China
According to Hitwise data released last month, Mogujie and Meilishuo are leading players in China’s social shopping websites. Downstream visits go to Taobao (over 17%) and Taobao Mobile (3.1%), followed by Baidu (2.12%) and Tmall (2.05%).
Baidu SERP Integrates Baidu Maps Listing
Baidu has recently integrated its Maps listings into search results pages, just like what Google has been doing.
Baidu Showed Its Commitment in Southeast Asian Markets with Joint Lab in Singapore
Called the Baidu-I²R Research Center (BIRC), the joint laboratory by Baidu and I²R (Institute for Infocomm Research, a research institute of the Agency for Science, Technology and Research, or A*STAR) will operate as an R&D unit at the Fusionopolis research complex in Singapore. The launch of BRIC showed Baidu’s commitment to enhance its products in Southeast Asia. Initially, […]
Baidu To Enhance Geo-targeting Feature
For those who are familiar with AdWords’ geographic targeting feature, you know that your ads could also appear to those use physical location term in the search queries even though they are not physically in the location you specify. And, this is not the case on Baidu. Baidu, however, will launch a new feature this […]
China Search Engine Market Summary for 2011
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
Baidu Integrating Social Into Search Results Similar to “Google +1”
Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have […]
Baidu Launched Encyclopedia Digital Museum
Baidu has launched the Baidu Encyclopedia Digital Museum to digitally display the collections of museums across the country. You can click the map tab, select the region and view a list of museums. You can then click on the museum’s name to view its collection, or visit its Baidu Encyclopedia entry. So far, only collections […]