Baidu is about to increase cost for unverified PPC accounts beginning from Aug 1, 2013. For unverified business accounts, promotion cost will increase from additional 10% to 20%. For unverified personal accounts, promotion cost will increase from additional 10% to 20%, no matter whether the account is authenticated or not. For verified accounts who have […]
How to Monitor Weibo Conversation with Baidu Search
Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search. It’s actually quite straightforward; in simply three steps:
Baidu Dominates Search Engine Market by 80.6% in Q1 2013
According to iResearch Q1 report, Baidu search engine market share is 80.6% (by revenue), growing steadily compared to 79.7% in last quarter. And Google shares 14.4%.
Funshion Came on Top by Per Capita Online Video Viewing Time
According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
China Search Engine Market Share by Visits in Q1 2013
According to EnfoDesk, Baidu had 66.91% China search engine market share in the first quarter of 2013 by user visits, followed by 360 with 13.42% and Sogou with 9.32%.
Alibaba Has Become the Top-Earning Internet Company
With the release of Alibaba’s Q4 financial results in 2012, the rank of top 3 internet companies, including Baidu, Alibaba and Tencent, has changed finally. Because of the great performance in the last quarter of 2012, Alibaba has risen to the top, becoming the top-earning internet company.
China Mobile Search Engine Market Update Q1 2013
The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will […]
Baidu Refer 27% Traffic to Its Own Web Properties
According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
Top 3 Online Advertising Platform in 2012: Baidu, Alibaba, Google
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
China Search Engine Market Share in 2012
According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%.
Dependence on Baidu by Industry
Recently Hitwise collected data of anonima internet surfing, searching and interbehavior among netizens, cooperated with the telecoms operators and the ISP. They found that Wiki sites, the local catering industry, tourism and the Airlines have higher dependence on Baidu.
Baidu Zhidao Launched Q&A Platform for Enterprises
Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises. Baidu Zhidao Enterprise Platform serves as corporations’ official customer service. The platform is offered for the enterprise users to communicate with their customers and lightens the burden of the high labour service cost, which can […]
Top 10 Searches on Baidu in 2012
What are Chinese Netizens interested in 2012? Check out the top 10 searches on Baidu in 2012:
Search Engine Market Update in Q3 2012
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors: Affected by the macroeconomic […]
China Search Engine Market Update in October 2012
Compared with September, total visits to Baidu increased and its market share by visits went up to 61%, keeping its safe lead in this field. Moreover, Bing is experiencing an obvious growth ever since its strategy adjustment. Qihoo’s 360 search engine is now the second most visited search engine in China after Baidu.