China Internet Watch

China Internet Stats, Trends, Insights

China’s Top Social Media Apps in 2013

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Enfodesk just published China social media app active users ranking in December 2013, Qzone ranked the top with 211.03 million active users. Followed by Baidu Tieba, with 61.16 million active users. Renren ranked the third with 35.59 million in December 2013.

A Quick Guide to Baidu PPC Keywords Quality Score

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Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]

Chinese Travelers Mobile App Search Behavior (3 Part Series)

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This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]

China Social Sharing Apps Usage in Travel (3 Part Series)

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This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3. With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second […]

Insights on China’s Top Search Terms in 2013

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What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.

26 Charts to Tell You China Mobile Internet Development

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Baidu published its third quarter mobile internet development report recently, according to the report, Android daily active users reached 270 million. Growth rate in 2013 slowed down, due to seasonal factors, Q3 quarterly growth rate climbed back to 13%.

Amazon Ready to Launch AWS in Chinese Market

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Sina tech news released on December 18 2013, that Amazon Web Service (AWS) achieved strategic cooperation with cloud valley belonged to China Broadband Capital (CBC). AWS finally was ready to launch AWS in Chinese market.

China Search Engine Market Share in Nov 2013

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According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, […]

Baidu’s New Tool Aims to Improve PPC Conversions

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Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]

Baidu Launched Brand Digital Equity List With Millward Brown

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Baidu, in cooperation with Millward Brown, announced 2013 brand equity list on November 18 2013. Brand digital equity, a new concept proposed by Baidu, which combined big data of consumer search results with Millward Brown consumer brand equity research, evaluates brand performance in digital area from multi-dimensions.

Sina Weibo To Launch Weibo Finance Platform

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Since the launch of Baidu Finance Center on October 28, 2013, Sina Weibo, with 500 million users, also announced on October 30 that it would launch a finance product – Weibo finance platform.

Baidu Finance Center Outperformed Alibaba Yu’E Bao On the First Day

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Baidu launched its finance center on October 28, 2013, within 5 hours, Baidu sold out 1 billion yuan (USD 163 million) worth of money fund. Baidu aimed at offering a finance product with a 8% annual percentage yield (APY) in cooperation with China AMC (China Asset Management Co.). Over 120,000 users bought Baidu money fund, […]

Forbes: Baidu CEO The Third Richest in China

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Forbes published its China Rich List 2013 on October 16, Baidu CEO Robin Li ranked the third in China Rich List. Tencent’s CEO Pony Ma and Alibaba’s founder Jack Ma were all on the top 10 list. Forbes’ China Rich List collected 168 billionaires, much more than last year’s 113 billionaires. The total wealth of […]

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