Baidu PPC recently upgraded its Geo-Targeting settings to prefecture-level, which means advertisers could target specific cities of a province for campaigns and ad groups.
baidu ppc
Baidu’s New Tool Aims to Improve PPC Conversions
Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]
Baidu Offers Guarantee for Purchases via Its PPC Ads
Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.
Baidu Awarded Million Dollar Prize to Speech Search Engine Team
Baidu awarded million dollar prize to two teams, one of them was speech search engine team. This is the first time when an end-user oriented team won the prize. Baidu’s million dollar prize is set up by CEO Robin Li, mainly for employees whose position are below director levels. The team should be limited to […]
Baidu to Increase Cost for Unverified Account
Baidu is about to increase cost for unverified PPC accounts beginning from Aug 1, 2013. For unverified business accounts, promotion cost will increase from additional 10% to 20%. For unverified personal accounts, promotion cost will increase from additional 10% to 20%, no matter whether the account is authenticated or not. For verified accounts who have […]