If you ever benefited from utilizing the power of Wikipedia for marketing, you should realize the importance of Baidu Baike (Baidu’s Wikipedia). Take a look at the overview of Baidu Wiki made from official data released by Baidu:
Baidu Baike or Baidu Wiki News and Marketing Tips
Baidu Baike is a wikipedia style website, one of the very popular web property Baidu owns. It's important for companies to have presence on relevant Baidu Baike entries.