Double 11 is yet to come, the competition between B2C platforms has upgraded. On October 17 2013, Tmall and Yintai shopping mall reached to an agreement of developing China O2O business model. Except for Yintai, more than 30,000 offline stores would join Tmall’s Double 11 promotion.
Preparing For Double 11: The Battle Over Logistics Begins
Although Double 11 is one month ahead, big B2C platforms are busily preparing for logistics. Last year, the battle over Double 11 began with the competition for brands. This year, the prologue is logistics. Some enterprises revealed that Jingdong’s emails claiming that it would offer logistics compensation and traffic compensation. Experts said Jingdong aimed not […]
Chinese B2C Platforms Comparison
iResearch made a comparison of Chinese major three B2C platforms, which are Tmall, Jingdong and Suning. Tmall fully opens its B2C platform, without selling its own products. However, Jingdong and Suning offer warehouse and logistics service, which would help increase enterprise loyalty. In the aspect of payment, Alipay is the most popular payment method with […]
China To Promote Cross Border E-Commerce
Chinese Ministry of Commerce spokesman revealed on an e-commerce press conference on September 26, 2013 several policies regarding the development of cross-border e-commerce have been tested in pilot cities such as Shanghai. It would be promoted nationwide. At present, the number of cross-border e-commerce enterprises has reached 5,000. And the number of enterprises participated in […]
China Top 10 Computer Brands in July 2013
In July 2013, top 10 computer brands in online shopping is shown above. Lenovo ranked the top with 33.3% market share by volume. Followed by ASUS, Acer and Dell. Average price of Lenovo computers sold online was 4,371 yuan (USD 710). Sony ranked the sixth with 4.4% market share, but it had the highest average […]
China B2C Appliances Market Share in July 2013
In June 2013, Jingdong led the B2C appliances market with more than 60%, followed by Tmall with 22.36% market share by revenue. All B2C platforms had similar discount rate, around 10%.
China Online B2C Brand Influence in July 2013
CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China. Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.
Tips for Reaching China Rural Consumers for E-commerce Marketing
In China’s fifth or sixth tier cities, the total number of online shopping users in the first half of 2012 doubled, especially in sixth-tier cities, the growth rate reached 150.6%. In 2012, the number of online paying users in fourth-tier cities grew by 64%, and the total online payments amounts increased by 68%, surpassing that of the […]
VIPShop: China’s First Profitable B2C Website
Vipshop.com, which is not well known in China’s e-commerce field, got the public’s attention because its stock price shockingly soared 10 times more than last year. What’s the secret? Vipshop achievement was very amazing, up to now, it had generated profits three quarters in a row. Other B2C players like JD.com and Dangdang are still struggling to […]
Taobao Faced Most Consumer Complaint in the First Half of 2013
According to 10oEC.cn report released last month, top 10 B2C websites which faced most consumer complaints is shown above. Taobao ranked the first with 17.31% complaint rate, and its response rate to complaints was the lowest. Coo8 had the highest response rate to complaints, with 85%. Consumers complaints on Taobao were mainly because of products […]
How Much It Costs to Set Up Online Shop on China B2C Platforms
You may wonder, how much would it cost to enter major e-commerce platforms in China? Here’s an illustration with apparel and clothing category. In the example of clothing and apparel, in Tmall, it would cost 100,000 yuan (USD 16,218) for security deposit, and 60,000 yuan service fee (USD 9,730). Commission charge is 5% of sales […]
China E-Commerce Market Exceeded USD 713 Billion in H1 2013
By the end of June 30 2013, China e-commerce transaction reached 4.4 trillion yuan (USD 713.27 billion), which grew 24.3% compared to last year. B2B transaction totalled 3.4 trillion yuan(USD 551.17 billion), with a 15.3% YoY increase. B2B revenue in the first half of 2013 reached 9.38 billion yuan(USD 1.52 billion), with a 25.9% YoY […]
Tmall Double 11 Promotion Is Coming: Are You Ready?
Tmall has promotion activities in all major holidays or festivals in China, such as Teacher’s Day, Mid Autumn Festival, National Day, Double Ninth Festival and Spring Festivals, not to mention some popular western festivals like Christmas and Thanksgiving. One of the biggest promotion activity is not from the festivals we mentioned above. Tmall created Double […]
China Online Shopping Market Snapshot for Q2 2013
According to iResearch report in Q2 2013, China’s online shopping market turnover was about 437.13 billion yuan (USD 70.86 billion), increasing 45.5% compared to last year. As the National Bureau of Statistics of China report shows, the total retail sales of consumer goods reached 6.03 trillion yuan C(USD 977.5 billion) in Q2 2013, with 8.7% QoQ […]
China Online Third Party Payment Transaction Exceeded 1.1 Trillion
According to iResearch, in Q2 2013, China online third party payment transaction hit 1,121.65 billion yuan (USD 181.83 billion), with a 10.2% QoQ growth. However, YoY increase kept going down, with only 28% in Q2 2013. Online shopping, air tickets booking and game segment markets were saturated, online payment was steadily growing. As mobile online […]