Tmall is re-positioning as a platform for premium brands and it has over 4,000 global brands having set up stores from over 45 countries according to Tmall official Weibo.
China Smartphone Brand Awareness Analysis in March 2014
According to ZDC China smartphone brand awareness report in March 2014, the number of smartphone manufacturers in China dropped 7 to 98 but the models only dropped 10. Neither global nor Chinese smartphone manufacturers launched new catchy models in March.
ZDC: China Smartphone Market Enjoyed A Quiet February
ZDC recently released a brand awareness analysis report of China smartphone market in February, 2014. The number of competitive manufacturers in China smartphone market remained unchanged in February, but the number of mobile phones reduced by over 20 compared to last month. For new mobile device, although many manufacturers launched new devices in MWC 2014, […]
Come Meet China’s Tuhao
Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald, China’s vulgar rich: befriended but unloved, a crowdsourced translation call on China’s social media yielded “new money,” “slumdog millionaire,” the “riChinese” […]
Apple Surpassed ZTE To Rank The Fifth in China
Since the launch of iPhone 5S/5C, according to Canalys, Apple surpassed Chinese manufacturers ZTE and MIUI to rank the fifth in China smartphone market in Q3 2013. Nicole Peng, Research Director of Canalys China, said that in Q3, iPhone shipment increased by 32% quarterly, the total market share reached 6%.
Smartphone Brands Awareness in China: Samsung on the Top
According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia.
91% Chinese Apple Fan Purchased Gold iPhone 5S
According to Localytics report on iPhone 5S and iPhone 5C. Within 72 hours of launch, more than 91% Chinese apple fans purchased iPhone 5S. One explanation is that iPhone 5S has the gold color version, iPhone 5C doesn’t. Besides, it also found out that the United Kingdom had the closest purchasing percentage. iPhone 5S vs […]
50% Chinese Chose iPhone 5S While 22% Go for iPhone 5C
According to a survey done by Tencent, participated by more than 46,000 people by the end of September 10 2013. This survey is to investigate the popularity of iPhone 5S and 5C in Chinese users. 50% users chose iPhone 5S, 22% chose iPhone 5C. And 21% said they didn’t want either one. 7% said they […]