China Internet Watch

China Internet Stats, Trends, Insights

apparel

China Fashion Industry in the Next Decade

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The domestic demand for shoes and clothing in China has continued to grow rapidly and has leaped to the largest single footwear and clothing consumer market in the world, accounting for a quarter of the total, according to a recent McKinsey whitepaper. In this period of rapid development, driven by various factors such as economy, […]

Why are Chinese sportswear brands launching coffee products?

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It is not new for Chinese shoe and apparel brands to get involved in coffee, tea, and even catering products and services. Earlier, some luxury fashion brands tried to sell coffee drinks in the store. According to the information on China Trademark Network, Xtep (China) Co., Ltd. recently applied for the registration of 3 “TE […]

7 Major Consumer Segments Shaping Chinese Market Landscape

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China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth opportunity in the next decade, according to a latest research by the McKinsey Global Institute. Citizen’s incomes are increasing at a steady pace. China’s number of households with upper middle […]

9 Brands’ great results from WeChat Mini Program live streaming campaigns

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The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.

Insights of e-commerce and manufacturing collaboration in China

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This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]

Sales & insights of China’s mid-year shopping festival (618) 2019

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Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]

This British brand shut down their Tmall flagship stores

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It’s never easy for foreign brands to successfully adjust itself to the Chinese market. Another British fashion brand Topshop announced to close its Tmall flagship store soon on 1 November 2018. There will be a clearance sale for the stock on its partner Shangpin.com, no refund or returns without quality problems. It’s meant to miss […]

Uniqlo’s Secret Recipe to Success on Alibaba Double 11

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Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store […]

China cross-border e-commerce insights 2016/2017

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The total transactions of China cross-border e-commerce market reached 6.3 trillion yuan (US$920 billion) in 2016, including retail and B2B according to a Chinese research company iiMedia. And, it’s expected to reach 8.8 trillion yuan (US$1.28 trillion) in 2018.

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