Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
China Online Video Market in 2014
In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year according to data of iResearch. The core revenue source of online video market remains advertising revenue in China.
China Top 10 Online Advertising Media in 2014
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
China Mobile Marketing Market 2014-2017
According to data of EnfoDesk, the total transaction value of China mobile marketing market was RMB47.22 billion (US$7.67 billion) in 2014 with an increase of 251.7% from the same period of 2013.
Netease Revenues Up 42.5% in Q4 2014
Netease completed 2014 with a 42.5% YoY increase in Q4 revenues, led by a 35.7% increase in online game services, a 22.7% increase in advertising services and a 224.2% increase from Netease expanding e-mail, e-commerce and others business.
Sohu Sogou Revenue Grew by 70% to $119M in Q4 2014
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
WeChat Testing Ads in Moments News Feed [Updated]
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
China Online Video Advertising in Q3 2014
In Q3 2014, total China online video ads revenue was RMB4.67 billion (US$762.06 million) with increase of 13.7% QoQ and 43.6% YoY according to data of EnfoDesk.
Top 10 China Consumer Electronics Brands by Online Ad Spend in Nov 2014
In Nov 2014, total online advertising spend of consumer electronic brands exceeded RMB100 million (US$16.28 million) in China.
WeChat Official Accounts Development in 2014
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. Till now, WeChat official account had made four big steps in 2014 […]
China Top Ad Sellers Exceed 10% Market Share Worldwide
eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in 2014, ranking the third and fourth largest market share among the companies involved in eMarketer’s latest research.
China Top 10 Food & Beverage Brands by Online Ad Spend in Oct 2014
In October 2014, total online advertising spend of food and beverage brands exceeded RMB270 million (US$43.98 million) in China.
China Advertising Spend Overview in Oct 2014
In October 2014, China overall advertising market had an increase of 2.5% from the same period of prior year; and, ads spend on traditional media had a decrease of 4.4% YoY according to data of CTR.
Top 10 China Consumer Electronics Brands by Online Ad Spend in Oct 2014
In Oct 2014, total online advertising spend of consumer electronic brands exceeded RMB93.06 million (US$15.19 million) in China.
China Top 10 Banking Service Brands by Online Ad Spend in Oct 2014
In October 2014, total online display advertising spend of banking service brands exceeded RMB58.29 million (US$9.15 million) in China.