The DSP (demand-side platform) advertising market of China reached 3.48 billion yuan (US$548.06 million), with YoY growth of 117.6% in 2014. In 2015, it is to reach 6.89 billion yuan (US$1.09 billion), with YoY growth of 97.9% according to a Chinese research company Analysis. As one of the future major digital advertising systems, DSP advertising […]
The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
China Advertising Market in H1 2015
Affected by multiple factors, the advertising market in China in H1 2015 was mediocre which did not develop as expected.
China Mobile Phone Brands Advertising Spends in June 2015
In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
China Consumer Electronics Advertising Spend in June 2015
In June 2015, the consumer electronics brands spent 71.78 million yuan (US$11.21 million) on online advertising . Nikon spent 7.4 million yuan ranking first, followed by Haier (US$1.04 million) and Midea (US$1.01 million) according to iResearch.
Weibo MAUs Reached 212 Million in Q2 2015
Weibo reported net revenues of US$107.8 million in Q2 2015, compared to US$77.3 million for the same period last year. Advertising and marketing revenues for the second quarter of 2015 totalled US$87.9 million, compared to US$59.6 million for the same period last year.
China’s Search Engine Market Overview in Q2 2015
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.
China Advertising Insights 2015
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.
Weibo MAUs 198 Mln in Q1 2015, Up 38% YoY
Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015.
WeChat to Launch Themed Campaign on China Children’s Day
WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
Opportunities & Challenges in China Programmatic Buying Market
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China advertisers. With mobile internet’s rapid development, there are also some challenges for mobile advertising.
China Mobile App Advertising Market in 2014
In 2014, the total transaction value of China mobile advertising market (mobile search, app ad and mobile video ad involved) was RMB29.69 billion (US$4.84 billion) according to data of iResearch.
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
WeChat Wi-Fi to Step on A New Stage in China
WeChat Wi-Fi is running its last round in China. Early in March 2015, WeChat released WeChat Wi-Fi’s application entry. WeChat insiders said that WeChat Wi-Fi had been tested 2 versions before its entry’s release. Now, merchants can register for WeChat Wi-Fi within 5 minutes; further, WeChat users can scan to log in WeChat Wi-Fi without […]
China Mobile Advertising Market Insights 2014
The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.