WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
WeChat launched video ads in Moments stream
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Weibo V.S. Twitter in Q4 2015
Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled US$129.5 million in Q4 2015 compared to US$88.0 million in Q4 2014 according to Weibo.
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
China Big Data Marketing Spends Surged to over $325.4M in 2015
China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
China Advertising Market to Grow by 9.1% in 2016
China will remain the world’s largest advertising market in 2016 according to This Year, Next Year report by GroupM. GroupM predicts the growth rate of China’s advertising market will decline from predicted 8.7% to 7.8% this year and will drop slightly from predicted 9.6% to 9.1% in 2016.
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.
Weibo to Offer Video Advertising in H1 2016
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options. Video ads would display less than 10 seconds and will automatically play under Wi-Fi environment.
China Overall Advertising Insights Q3 2015
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
Hong Kong: Only 14% on Online Advertising in Q3 2015
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
Digital Accounting for Over 50% of Chinese Media Time
China’s online video market is expected to reach 36.8 billion yuan (US$5.76 billion) in 2015, representing an increase of 50.2% compared to the previous year according to iResearch.
Weibo MAUs Reached 222 Million in Q3 2015
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.