Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
Case Studies: Native Video Ads on WeChat Moments
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
Check out mobile ads engagement in China in 2016
Mobile ads on social media and online video are the most engaging with the engagement rate of 34% and 28% respectively.
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
China is a relatively “brand content friendly” market
30% of Chinese respondents of Kantar TNS’ Connected Life research felt swamped (or even suffocated) by online advertisement.
China programmatic ad spend to reach $11 billion in 2016
Programmatic digital display ads spending in China will grow by 70% in 2016 to USD 11.05 billion according to eMarketer.
China’s mobile internet market overview for Q2 2016
China’s mobile internet market reached RMB 197.22 billion (USD 29 billion) in Q2 2016, an increase of 113% YoY or 22.7% QoQ according to iResearch.
China DSP market to reach $7 billion in 2018
China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
Digital ad revenue forecast 2016-2018: Baidu, Alibaba, Tencent
China digital ad spend is to reach USD 41.66 billion in 2016, accounting for over 20% of global’s total digital ad spend according to eMarketer.
Social accounts for only 8% of China digital advertising revenue in 2016
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
Government tightening online advertising regulations in China
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
China advertising revenues forecast 2016-2018
Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer.
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.