China Internet Watch

China Internet Stats, Trends, Insights

Data Analysis: Secrets Behind Taobao Traffic and Conversion Rate

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Every seller on Taobao knows that conversion rate is very important, but how important is it? How it affects traffic? We are going to unveil the secrets behind Taobao conversion rate. Taobao conversion rate, which is the proportion of visits to the store who purchase products. Sales=traffic * conversion rate * average per consumer transaction

China Mobile Advertising Is Booming

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In the first half of 2013, mobile netizens reached 460 million, occupied 75% of total netizens. In 2012, mobile app platform advertising market was 1.26 billion yuan (USD 205 billion). It is expected to reach 2.57 billion yuan (USD 417 million) in 2013. Mobile advertising will keep a fast growing rate in the coming years.

How 58.com Won Classified Ad Websites War

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58.com, a Chinese classified advertising website set up in 2005, targets at offering local life service with SME. It has 4 million active enterprises and 130 million monthly unique users, covering 27 major cities in the area of real estate, recruitment, automobile, housekeeping service, catering, second-hand market, etc. It has been eight years since the […]

Sohu Revenue in Q2 2013 Up 33%

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Sohu just released its Q2 financial report on July 29, 2013. The total revenue in Q2 is USD 339 million, 10% higher than Q1 with year-on-year increase of 33%. Net income is 22 million USD in Q2, 6% lower than Q1 with a 100% year-on-year increase. Sohu operating income is 64 million USD in Q2, […]

China Mobile Ads Average CTR Below 1% in Q2 2013

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According to an adSage report, mobile application life cycle has been dropping from 200 days in June 2012 to 40 days in May 2013. The number of daily active users dropped and growth rate of new users slowed down.

16 Charts To Tell You About China Mobile Consumers

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According to Nielsen’s research, China Mobile phone penetration is among the highest with 89%, among which 66% use smartphone. The younger generation are more likely to embrace smartphone devices; 82% between the age of 16 and 24. And over half of the mobile phone users have multiple phones.

China Online Video Market Scale Reached 2.42 Billion in Q1 2013

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China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]

Get Campaign Ready for China’s National Day Holidays

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The most important holiday in 2012 is coming in four months—National Day and Mid-Autumn Festival together leave a total of eight days (starting from September 30 to October 7); how you allocate your budget in different media can make a big difference. Nielsen’s cross-media measurement panel in Shanghai has found that half of Shanghai households […]

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