Chinese online B2C enterprise Yihaodian made a Guinness World Record on March 18 in 2014. At 10 am sharp, “Imported Milk Flash Sale” began, 600,000 boxes of milk in 30 containers sold out in merely 52 mins 25 seconds! It became a new Guinness record of “selling out most milk in the shortest time”.
Weibo Q1 Revenue Had 161% YoY Increase in 2014
Weibo stock price rose 19.06% after IPO to USD 20.24, and Weibo’s market value reached USD 4.1 billion on 18 April, 2014.
Highlights News: Baidu PPC Geo-Targeting Upgrades To Prefecture Level
Baidu PPC recently upgraded its Geo-Targeting settings to prefecture-level, which means advertisers could target specific cities of a province for campaigns and ad groups.
Alimama Challenges Google In Big Data Marketing
Alimama, an Alibaba marketing platform, held a meeting to discuss big data’s influence on marketing transform in Hangzhou on March 20 in 2014.
Weibo Files for IPO on Nasdaq, Under the Ticker “WB”
On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as “WB”. On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest […]
iResearch: APP Advertising Will Be The New Growth Point
China digital advertising market kept increasing fast in 2013. The multi-screen media environment was much more common in Chinese netizen’s life, and the cross-screen integration became the focus point for advertisers. According to iResearch online advertiser monitoring tools iAdTracker, following are trend and analysis of some specific video, weibo and news media (as “the three […]
Check Out How Coca Cola Makes the Most of WeChat Marketing
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
Promising Mobile Search Worries Baidu No More
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
China Online Video Market Snapshot in Q4 2013
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.
14 Charts to Profile China Internet in 2013
Here are 14 charts selected from iResearch annual report of China internet. Our selection may help you understand the development and status of China internet better.
China Online Video Market Report for 2013
iResearch recently published China online video industry report from 2012-2013, China online video market kept growing fast. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. […]
China TV Open Rate Dropped To 30%
According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional […]
11 Business Models of Chinese Internet Enterprises
Today we’ll share an overview of how China internet enterprises make money via these eleven common business models.
China Ecommerce Online Marketing Advertising Status Update
iResearch just published China Ecommerce Online Marketing Advertising Report 2012-2013, which showed that China Ecommerce online advertising market reached 22.59 billion yuan (USD 3.68 billion) with 88.1% YoY increase in 2012.
China Online Video Advertising Revenue Reached 3.25b in Q3 2013
According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year. In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return […]