In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent RMB18.83 million ($3.06 million) on online advertising in August, ranking first, followed by Siemens and Nikon according to data from iResearch.
China Top 10 Cosmetic Brands by Online Ad Spend in August 2014
In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China. Among all the cosmetic brands, L’Oreal spent RMB12.9 million ($2.1 million) in online advertising in August, ranking first by total ad spend, followed by Lancome and Estee Lauder according to data from iResearch.
China Top 10 Automobile Advertisers in July 2014
In July 2014, total online advertising spend of Chinese automobile brands exceeded RMB480 million (US$78.16 million). Web portal, automobile website and online video platforms are the top three ad placement channels for automobile companies in China in July 2014.
China Top 10 Clothing Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of Chinese clothing brands exceeded RMB82.42 million (US$13.42 million). Among all the clothing brands, Malkovich spent RMB25.99 million ($4.23 million) in online advertising in July, ranking first, followed by Camel and BENICCO according to data from iResearch.
GroupM Projects Advertising Spend in China to Reach $77 Bln in 2014
GroupM projects measured media advertising spending in China this year will increase by 9.8% compared to 2013 to reach RMB473 billion (US$77 billion); it also predicts an 11% hike in 2015 to reach RMB525 billion (US$85 billion).
China Top 10 Banking Service Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of banking service brands exceeded RMB74.98 million (US$12.21 million) in China. Among all the banking service brands, China Communication Bank spent RMB19.36 million ($3.15 million) in online advertising in July, ranking first, followed by Industrial and Commercial Bank of China and China Construction Bank according to data from […]
Wechat Added Banner Ads Option for Wechat Advertising Platform
Wechat just added image banner ad format and an option to link to external site for advertisers targeting Wechat Official Accounts.
China’s Top 10 Online Media by Ad Revenue in Q2 2014
China online advertising market reached RMB38.15 billion (US$6.19 billion) in the second quarter of 2014, an QoQ increase of 29.2% and YoY growth rate of 48.7%.
China Online Video Market Exceeded RMB 5B in Q2 2014, 21.3% from Mobile
China online video market reached RMB5.43 billion (USD 880 million), an QoQ increase of 38.9% and YoY growth rate of 73.6%. Advertising is the primary force driving online video market development.
Qihoo 360 Launched Its Own Affiliate Network
Qihoo 360 Technology has launched its own ad network which at the moment is more an affiliate network for its own products as it pays when a conversion is counted.
Wechat Launching Advertising Platform for Public Accounts
Tencent’s Wechat team is internal testing Wechat Advertising Platform, connecting Wechat Official Accounts with advertisers.
Top 10 Internet Companies by Ad Revenue in Q1 2014
China’s online advertising market in the first quarter of 2014 reached 29.53 billion yuan (about USD 4.7 billion), down 14.3% from the previous quarter but up 53.1% compared to the same period in the previous year, according to iResearch.
China Digital Marketing Report in 2014
Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited marketing staff in 30 enterprises to participate in the survey.
Baidu and Alibaba Dominate China Online Advertising Market
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
WeChat To Launch Self-Serve Advertising System In Weeks
WeChat announced on April 12 in 2014, that its self-serve advertising system was about to launch in a few weeks.