In Q3 2014, total revenue of China online video reached RMB6.82 billion ($1.11 billion) with an increase of 9.3% QoQ.
China Advertising Market in Tourism Industry in Q3 2014
In Q3 2014, newspaper ads accounted for nearly 70% of total ads in China tourism industry according to research of Meihua. info. The online ads’ market share increased to 16.2%, following newspaper ads in China tourism industry. Compared with the same period from 2013, newspaper ads placement had sharp decrease in Q3 2014.
Chinese Traditional Brand Advertisers Favor Mobile Advertising
In 2013, traditional brand advertisers accounted for 64% in China Mobile advertising market. It is estimated that in 2014, traditional brand advertisers will gradually take leading place, accounting for 68% in the market according to the report of China Local Mobile Advertising Market published by EnfoDesk.
China Top Online Advertising Media in Q3 2014
In Q3 2014, total transaction value of China online advertising market was RMB42.22 billion ($6.87 billion) with increase of 37.9% year on year and 10.6% quarter on quarter. Influenced by overall economy status in China, the growth of China online advertising market slowed in Q3 according to data from iResearch.
China Online Advertising Market, Top Online Advertisers in Q3 2014
In Q3 2014, total transaction value of China online advertising operator market was RMB43.55 billion ($7.08 billion) with increase of 51.4% year on year and 16.7% quarter on quarter according to data of EnfoDesk.
China Top 10 Industries by Online Ad Spend in Sep 2014
In September 2014, advertisers in transportation verticall spent RMB692 million (US$112.32 million) in online display advertising (excluding text ads and some targeted ads), ranking on top by total ad spend, followed by real estate and food & beverage according to estimates from iResearch.
Top 10 China Automobile Advertisers in Sep 2014
In September 2014, total online display advertising spend of automobile brands in China exceeded RMB570 million (US$92.78 million).
China Top 10 Laptop Computer Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China laptop computer brands exceeded RMB6.15 million (US$1.0 million).
China Top 10 Clothing Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China clothing brands exceeded RMB81.74 million (US$13.3 million).
China Top 10 Cosmetic Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of cosmetic brands exceeded RMB150 million (US$24.41 million) in China.
China Top 10 Banking Service Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of banking service brands exceeded RMB88.61 million (US$14.42 million) in China.
Sohu Revenue Up 17% to $430M in Q3 2014
Sohu’s total revenues for the third quarter of 2014 were US$430 million, up 17% YoY and 8% QoQ.
China Local Mobile Advertising to Exceed RMB10 Bln
China local mobile advertising market is expected to exceed RMB10.142 billion (US$1.65 billion) in 2014 with an increase of 93.6% from 2013 according to EnfoDesk.
China Mobile Internet Ad Spend Expected to Triple in 2014
China mobile internet advertising spend is expected to increase by 210%, the biggest in the global mobile Internet advertising market according to eMarketer.
China Top 10 Industries by Online Ad Spend in August 2014
In August, among China’s booming industries, advertisers in transportation vertical spent RMB683.41 million (US$111.34 million) in online advertising, ranking first, followed by real estate and food & beverage according to data from iResearch.