In July 2014, China overall advertising market had an increase of 4.6%; and, ad spend on traditional media had an increase of 1.1% from prior year according to data of CTR.
China Top 10 Banking Service Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of banking service brands exceeded RMB74.98 million (US$12.21 million) in China. Among all the banking service brands, China Communication Bank spent RMB19.36 million ($3.15 million) in online advertising in July, ranking first, followed by Industrial and Commercial Bank of China and China Construction Bank according to data from […]
Top 10 Mobile Phone Related Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of mobile phone related brands exceeded RMB 45.19 million ($7.35 million) in China. Among all the mobile phone related brands, Huawei spent RMB9.12 million ($1.48 million) in online advertising, ranking first, followed by Samsung electronics and Microsoft according to data from iResearch.
China to Become the Second Largest Digital Ad Market in 2014
According to eMarketer, global digital ad spending will reach $105.02 billion in 2012, among which spend on mobile will be $660 million. Owing to the rapidly developing internet and mobile market, the digital ad spending in Asia-Pacific region is also experiencing rapid growth and will surpass that of North America in 2014. Estimation demonstrates that […]
China’s Mobile Ad Spending 2010-2016
China’s mobile ad spending as a percent of online ad spending is far lower than that of South Korea and Japan, according to eMarketer’s report in July 2012.