In October 2014, China overall advertising market had an increase of 2.5% from the same period of prior year; and, ads spend on traditional media had a decrease of 4.4% YoY according to data of CTR.
Top 10 China Consumer Electronics Brands by Online Ad Spend in Oct 2014
In Oct 2014, total online advertising spend of consumer electronic brands exceeded RMB93.06 million (US$15.19 million) in China.
China Top 10 Banking Service Brands by Online Ad Spend in Oct 2014
In October 2014, total online display advertising spend of banking service brands exceeded RMB58.29 million (US$9.15 million) in China.
China Top 10 Industries by Online Ad Spend in Sep 2014
In September 2014, advertisers in transportation verticall spent RMB692 million (US$112.32 million) in online display advertising (excluding text ads and some targeted ads), ranking on top by total ad spend, followed by real estate and food & beverage according to estimates from iResearch.
China Top 10 Laptop Computer Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China laptop computer brands exceeded RMB6.15 million (US$1.0 million).
China Top 10 Clothing Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of China clothing brands exceeded RMB81.74 million (US$13.3 million).
China Top 10 Cosmetic Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of cosmetic brands exceeded RMB150 million (US$24.41 million) in China.
China Top 10 Banking Service Brands by Online Ad Spend in Sep 2014
In September 2014, total online display advertising spend of banking service brands exceeded RMB88.61 million (US$14.42 million) in China.
China Mobile Internet Ad Spend Expected to Triple in 2014
China mobile internet advertising spend is expected to increase by 210%, the biggest in the global mobile Internet advertising market according to eMarketer.
China Top 10 Industries by Online Ad Spend in August 2014
In August, among China’s booming industries, advertisers in transportation vertical spent RMB683.41 million (US$111.34 million) in online advertising, ranking first, followed by real estate and food & beverage according to data from iResearch.
Top 10 China Consumer Electronics Brands by Online Ad Spend in August 2014
In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent RMB18.83 million ($3.06 million) on online advertising in August, ranking first, followed by Siemens and Nikon according to data from iResearch.
China Top 10 Cosmetic Brands by Online Ad Spend in August 2014
In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China. Among all the cosmetic brands, L’Oreal spent RMB12.9 million ($2.1 million) in online advertising in August, ranking first by total ad spend, followed by Lancome and Estee Lauder according to data from iResearch.
China Print Advertising Market Insights in Q2 2014
In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to Print Ads Report in Q2 2014 published by Meihua.info. In Q2 2014, the number of total print advertisers was 19,884 with a decrease of 14.6% from same period of 2013. […]
China Top 10 Automobile Advertisers in July 2014
In July 2014, total online advertising spend of Chinese automobile brands exceeded RMB480 million (US$78.16 million). Web portal, automobile website and online video platforms are the top three ad placement channels for automobile companies in China in July 2014.
China Top 10 Clothing Brands by Online Ad Spend in July 2014
In July 2014, total online advertising spend of Chinese clothing brands exceeded RMB82.42 million (US$13.42 million). Among all the clothing brands, Malkovich spent RMB25.99 million ($4.23 million) in online advertising in July, ranking first, followed by Camel and BENICCO according to data from iResearch.