Recent data from CTR Media Intelligence reveals a notable growth in China’s advertising sector, showcasing a 4.8% year-on-year growth for the first half of 2023. The National Bureau of Statistics announced in July that China’s GDP rose by 5.5% year-on-year in the first half of 2023. This economic uptick has seemingly provided a confidence boost […]
ad spend
Top 10 Advertisers in China in 2021
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded 10 billion yuan (US$1.68 bn) in 2021, followed by JD (9.5 billion yuan or US$1.50 billion), according to data from QuestMobile.
Ad spending in China dropped 8.8% in first half of 2019
The total rate card ad spending in China declined by 8.8% YoY in the first half of 2019 (H1 2019) according to CTR. Traditional media lost 12.8% of ad revenueS from a year ago. Only food and transportation of the top 10 industries increased their ad spending. Ad Spending Change by Quarter 2016-Q2 2019 Ad […]
China full media ad spend up by 2.9% in 2018, led by Coca-Cola and Hongmao
China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure on full media advertising. The full media advertising in China saw spending growth fall at a steady level of 2.9% at the end of 2018, which was as high as […]
Top brands in China by advertising spend in 2018
Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands. Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising […]
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
China advertising market overview; top advertisers in H1 2018;
Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3% year-on-year in the first half, higher than the 4.3% increase for the full year of 2017 and much faster than the 0.4% growth reported a year ago, according to CTR. […]
Ad spending in China to grow 5.2% in 2018
GroupM China publishes its Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report, estimating that ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
China’s total ad spending expands by 4.3% in 2017
Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016. The total rate card ad spending in China in 2017 increased by 4.3% from a year ago, ending a two-year decline, according to the latest annual data from Media Intelligence, CTR. Traditional media contributed […]
Digital spend to reach 57.2% in China in 2017
For the first time in history, digital ad spends surpassed TV in 2016 and accounted for half of total media budget according to “This Year, Next Year: China Media Forecasts” by GroupM. It also forecasted that the digital spend would be increased to 57.2% of the total ad spend in China in 2017, and TV […]
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
China Advertising Market to Grow by 9.1% in 2016
China will remain the world’s largest advertising market in 2016 according to This Year, Next Year report by GroupM. GroupM predicts the growth rate of China’s advertising market will decline from predicted 8.7% to 7.8% this year and will drop slightly from predicted 9.6% to 9.1% in 2016.
China Overall Advertising Insights Q3 2015
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
Top 10 China Consumer Electronics Brands by Online Ad Spend in Nov 2014
In Nov 2014, total online advertising spend of consumer electronic brands exceeded RMB100 million (US$16.28 million) in China.
China Top 10 Food & Beverage Brands by Online Ad Spend in Oct 2014
In October 2014, total online advertising spend of food and beverage brands exceeded RMB270 million (US$43.98 million) in China.