Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
Search Results for: wechat weibo
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Social platforms most popular among the younger China mobile users
81.5% of respondents in a Tencent’s survey said their daily time spent on mobile phones or tablets is over one hour. Almost half (46.6%) would spend at least 3 hours on mobile devices.
Top 10 mobile apps by MAUs in Sep 2016
The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.
China online community overview 2016
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
62% China advertisers consider data management platforms very important
62% advertisers in China think data management platform is very important, according to a survey conducted by Nielsen.
Government tightening online advertising regulations in China
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
China social app Momo net income increased by 804% in Q2 2016
Momo, one of the leading mobile social networking app in China, reported increased net revenues of 222% year over year to $99.0 million in Q2 2016 though its monthly active users were down to 74.8 million in June 2016 from 78.4 million in June 2015.
482M Chinese Visited Social Media Per Month in 2015
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
China’s Mobile Reading Insight 2015
China’s mobile reading market reached 2.47 billion yuan (US$0.38 billion) including reading on web pages, Weibo, WeChat, mobile news apps, mobile reading apps, etc. as of June 2015 according to Analysys.
6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
China Online Education Had Over 72 Million Users in 2015
China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.