China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
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China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
China luxury goods market to reach US$186 bn by 2024
Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods consumers were the youthful population. 58% of them located at tier-2, tier-3, and lower-tier cities. Mobile occupied 54% of luxury goods consumers’ attention. 58% of consumers prefer collecting information online and buy luxury goods through […]
China’s flower e-commerce market in strong growth; to hit US$7 billion by 2021
In China, the flower e-commerce has been a 12.41 billion yuan (US$1.79 bn) market in 2017, approximately 10 times larger than it was in 2013. With the development of consumption habits and the improvement of cold chain logistics, this market is blossoming. Previously, it occurred to people only when there were festivals or big events. […]
Lifestyle of China’s post-00s online users
China’s post-00s (the generation born in the 2000s) favorites internet slang in order to be social and interact with others. 15% of them place “entrepreneurship” as the future career direction. Social, fashion, and personalization are most-valued characteristics of pan-entertainment products. They are willing to pay for good user experience and high-quality content, according to the report […]
China short-term rental market 2018; 70% of Airbnb and Xiaozhu users are female
The short-term rental has been gradually gaining popularity in China since 2010. There are 80 million short-term rental users in 2017, a high jump of 103%, which is expected to reach 147 million by the end of 2018. It is estimated to slow its pace with the growing user base. Currently, the short-term rental platforms […]
Social mobile app Momo MAU grew to 108 million in Q2 2018
Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of 58% YoY, according to its unaudited financial results.
Over 70% Chinese will choose Google over Baidu if it returns
Not long after Facebook’s Hangzhou subsidiary launch, Google was reported to be planning a launch of a censored search engine in China. A poll was created on Weibo asking “if Google returns to China, which will you choose between Google and Baidu?”. 72.8% voted for Google.
Information consumption trend in China 2018
News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user all increased by around 20% in December 2017. Different demographics of users in China show a different appetite and preference in the types of content. Over 80% of Chinese users […]
[REPORT] China e-commerce market snapshot 2018
The total GMV of China’s online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market […]
China’s social mobile app Momo generated $435 mn in Q1 2018, 85% from live video
Momo announced its net revenues totaled US$435.1 million in Q1 2018, an increase of 64% from Q1 2017. Net income attributable to Momo Inc. increased by 59.6% to $129.9 million in Q1 2018 from $81.2 million in Q1 2017.
Register and get involved at Mobile World Congress Shanghai 2018
GSMA has a very exciting programme lined up for Mobile World Congress Shanghai 2018. While showcasing the latest developments in mobile, this year’s event will offer attendees a wide range of experiences through the conference, the exhibition and specialized programmes such as Women4Tech, 4YFN and beyond.
Tmall vs JD.com on social media buzz
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]
The spending power of 250 million Chinese post-95s
No sooner did retailers decipher the buying habits of the generations born after 1980 and 1990 then the generation born after 1995 came into its own as a consumer group. Since they grew up alongside the internet, they’re sometimes called “internet natives”, and the way they consume has been changed by the circumstances they grew […]
China social media advertising and marketing market Q2 2017
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.