Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
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Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
Weibo Files for IPO on Nasdaq, Under the Ticker “WB”
On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as “WB”. On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest […]
Check Out How Coca Cola Makes the Most of WeChat Marketing
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
How Wechat Users Search For Official Accounts
Wechat social marketing value had risen quickly since the launch of Wechat 5.0, an increasing number of enterprises laid emphasis on Wechat marketing. Quite a lot of third-party developers transferred their focus from Weibo to Wechat platform, catering to the growing demands of Wechat official account management.
Tencent’s Latest Weibo Threatening Alibaba Taobao
Taobao stated on August 12 shutting down QR code access within one month. Alibaba said this was to prevent possible advertising and even fraud from some sellers, who used QR code to avoid normal transaction procedures on Taobao. About 10 days ago, Taobao just shut down the interface between its platforms and Tecent’s Wechat (or Weixin […]
Wechat App Monthly Unique Users Reached 160 million
Wechat monthly users surpassed Sina Weibo in Aug 2012, reached 82.9 million. It became the top social app in China. Weixin monthly users reached 158 million in May, 2013.
Sina Weibo Follow Tencent Weixin’s Footstep to Take Over QR Code Entry Point
QR Code is as popular in China as it is in the rest of the world. Ma Huateng, CEO of Tencent, just announced they would promote QR Code at Internet Conference. On Sep 24th, Sina officially launched their QR Code product which will offer variety of functional services to users. Users can popularize themselves by […]
Sina Weibo Launch A Path Clone
Sina Weibo launched a mobile app MeYou, similar to Path with some Weixin/WeChat features. So far, it’s only available for iOS devices.
5 Ways to Search Weibo in China
Weibo, previously known as Sina Weibo, has 550 million monthly active users in March 2020, remaining one of the top social media platforms in China. For businesses and brands, Weibo search engine could be very useful to identify valuable customer and market insights.
China Social Media Users Insights in 2015
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
Top 50 Mobile Apps in China in Q1 2024
China’s mobile internet is booming, with active users surging past 1.23 billion in March 2024, a jump of over 20 million year-on-year, according to QuestMobile. This growth underscores the continued dominance of mobile in China’s digital landscape. QuestMobile also unveiled its ranking of the top 50 apps for Q1 2024 (below) across diverse categories, providing […]
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China Digital Insights CIW Dossier China Digital Insights (DCDI) is compiled to provide statistical information about China digital insights on the internet economy, digital trends, online users, mobile apps, and e-commerce. Click here to download. Archive E-commerce Market Jul 2021 CIW Dossier “China E-Commerce” is compiled to provide statistical information about China’s e-commerce market including online […]
520 Day: China’s Modern Twist on Celebrating Love
What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.