Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
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The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
WeChat Offers 8 Solutions For Smart Devices
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.
Weibo MAUs Reached 212 Million in Q2 2015
Weibo reported net revenues of US$107.8 million in Q2 2015, compared to US$77.3 million for the same period last year. Advertising and marketing revenues for the second quarter of 2015 totalled US$87.9 million, compared to US$59.6 million for the same period last year.
Top 3 E-Commerce Campaigns on Weibo in 2014
In 2014, China internet users were active on Weibo, 82% Sina Weibo users bought online in Q3 2014, which made Weibo top among social apps in the world according to data of Global Web Index. The top 3 e-commerce campaigns on Weibo were Tmall’s “Let Hongbao Fly”, Jingdong’s “618 Party On”, Dangdang’s “Gan Zuo Gan […]
WeChat Added Cash Reward Feature for Official Accounts
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
Weibo and Alipay’s Hongbao Campaign Gone Viral
“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
WeChat Testing Ads in Moments News Feed [Updated]
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
WeChat Usage Rate Increased by 26%, Highest Worldwide in 2014
During the period from June 2013 to June 2014, WeChat usage rate increased by 26%, ranking top among all the popular social platforms worldwide according to research of L2.
WeChat Official Accounts Development in 2014
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. Till now, WeChat official account had made four big steps in 2014 […]
The Higher Education & Salary Tend to Have More Wechat Friends
A report conducted by Beijing Normal University shows Wechat penetration rate in Beijing and Shenzhen accounted for 51.7%. Wechat, QQ and Weibo are three major social apps among Chinese with more male users. Wechat had higher total user reach over 40 years old group than QQ while for under 40 years old group Wechat’s reach […]
Wechat Testing Micro-video as A New function
Recently, Wechat is testing its new function — micro-video. It is said the design concept of micro-video is similar to short videos.
Wechat Official Account Backend Statistics
Wechat updated public accounts backend management with more statistics that can help marketers to better understand the quality of content and needs of the fans.
Weibo Announced New Mobile Ad Format for Advertisers
Weibo.com (or Sina Weibo) announced a new mobile ad format for advertisers. This new type of ad is displayed in full screen format when users launch the apps, lasting for three seconds and displaying no more than once per day on each unique visitor’s device.
360 Partners with Weibo for We Media Platform
Last week, Weibo announced premium publisher program called WeMedia to encourage more unique and quality content creation on Weibo. We just found that Qihoo 360’s Wemedia platform is now fully integrated with Weibo WeMedia, who previously also pulls content from Wechat.