Chinese online B2C enterprise Yihaodian made a Guinness World Record on March 18 in 2014. At 10 am sharp, “Imported Milk Flash Sale” began, 600,000 boxes of milk in 30 containers sold out in merely 52 mins 25 seconds! It became a new Guinness record of “selling out most milk in the shortest time”.
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iiMedia Research: China Social Sharing Report in 2013
According to iiMedia Research, the mobile sharing proportion of WeChat Friends, WeChat Moment and Sina Weibo was 25.6%, 23.4% and 19.2% respectively. The sharing proportion of these top 3 sharing platforms totaled over 60%. While foreign social sharing platform Facebook only took up 1.0%. iiMedia data suggested that WeChat had become the first choice of […]
The Story of the Rise of Tencent Empire
QQ, one of the most successful and essential product of Tencent, has an adorable penguin to be its logo. “Penguin” Empire, 15 years of after its birth, attracted 800 million users globally. Another top-rated “Penguin” Empire product, Wechat, soon accumulated 300 million users in a little more than two years. Wechat gives Tencent more dominance […]
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.
China Social Sharing Apps Usage in Travel (3 Part Series)
This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3. With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second […]
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
The Secrets Of Xiaomi Marketing Success in China
Xiaomi, claiming as Apple of China, has been extremely successful after three years of set up. By the end of September 2013, Xiaomi 2 (including 2A/2S) sold out 10 million in 11 months. MIUI users surpassed 20 million. It is expected to sell over 18 million smartphones in 2013, and the estimated sales will be […]
SNS App Update in Q3 2013
According to iResearch, SNS in PC-end grew steadily, and the traffic in mobile-end and PC-end became closer. In PC-end, Weibo and social services kept increasing, while in mobile-end, Wechat was the main driving force. In August 2013, friends-making social networks reached 430 million monthly coverage, with a 0.2% YoY increase and a 1.3% QoQ drop. […]
China Mobile Banking Reached 3.7 Trillion Yuan in Q3 2013
According to Enfodesk, China mobile bank transaction in Q3 2013 reached 3.7 trillion yuan (USD 604 billion), with a 35.9% QoQ increase. In Q3, CCB (China Construction Bank) and ICBC (Industrial and Commercial Bank of China) together occupied almost 50% of mobile bank market, however, their market share dropped a little. CMBC (China Minsheng Banking […]
China Soical Marketing For B2B Enterprises
In China, social marketing began in 2010, when Sina Weibo users hit 200 million. First, Sina Weibo platform had been developed for a while then, and a lot of enterprises were willing to enter the platform. Second, Sina Weibo opened its API (Application Program Interface) to third-parties, and they could develop Weibo apps. As for […]
The Rise of Mobile Social Media in China
Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking.
Top 5 Apps on Android and iPhone in China
According to TNS, UC mobile leads mobile app facetime but is closely followed by Mobile QQ, WeChat and Weibo.