China’s outbound free & easy trip market reached 930 billion yuan (US$142.53 billion) with over 80 million person-trips in 2015. China’s domestic free & easy travel market totaled 3 trillion yuan (US$0.46 trillion) with 3.2 billion person-trips in 2015 according to Lvmama.
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China Big Data Marketing Spends Surged to over $325.4M in 2015
China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more adventurous to accept new things. In general, a large part of the post-95s are students and their parents generally are post-70s.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Xiaomi Users Insights in 2015
Xiaomi accounted for 10.85% of China’s smartphone market in November 2015, which was the largest domestic brand by total user coverage rate.
China Post-90s Online Users Insights 2015
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
Top Tmall Stores on Double 11 2015
The annual online shopping banquet Double 11 2015 finally ended under the rush of advertising in the subways, buses, elevators, mobile phones, pop-up ads, WeChat, Weibo… Compared to previous years, the Double 11 2015 was held by both online and offline companies, including Alibaba, Suning, Tencent, Jingdong, Amazon, Yihaodian and others, which has become a […]
China Online Shopping Insights in 2014
In 2014, China’s online shopping users reached 55.7% of the total internet users. In the mean time, mobile online shopping market was booming in China, with an annual growth rate of 63.5%, 3.2 times higher than the overall online shopping market.
China Post-90s Spend Almost $4 Bln on Taobao Every Month
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.
China Top 100 Mobile Apps in July 2015
With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
China’s Top 30 Mobile Internet Companies in 2015
Forbes China in April released a list of Top 30 Mobile Internet Companies in China in 2015, which records the revenue of China’s technological companies on the mobile internet. Tencent ranks first with the mobile revenue of RMB 22.171 billion (USD$ 3.571 billion), and Xiaomi is the only hardware manufacturer on the list.
Marketing Demands of Alibaba E-tailers
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
China Mobile Payment Market Insights in 2014
In 2014, total transaction value of China mobile payment market exceeded RMB599.247 billion(US$97.628 billion) with an increase of 391.3% from last year according to data of iResearch.
Huawei V.S. Xiaomi on Mobile in 2014
Huawei and Xiaomi are now well-known mobile phone brands in China. Huawei has a history of over 10 years while Xiaomi has been on the market for 5 years. In 2014, their revenue had both over USD$11 billion.
China Fast-Growing Internet Investment Product Insights in 2014
Nowadays, the penetration of internet investment products has exceeded 45% in china. The internet investment products, such as P2P, Yu’E Bao, WeChat Licaitong and so on, are very popular among internet users according to research of Nielsen.