In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
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WeChat Official Accounts marketing insights 2016
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
Secrets of WeChat and Weibo Feed Stream
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
WeChat launched Moments Coupon Ads for retailers
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Alipay’s Offline Expansion in 2015
Alipay is the largest third-payment online payment platform in China. And, Alipay is not satisfied to be only an online payment solution and made great attempts expanding offline in 2015.
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
UnionPay Rising on Mobile Payment
Alipay and WeChat Pay are the two most popular mobile payment products in the market in China. Now, UnionPay is making a threat with mobile QuickPass and partnerships with ApplePay and SamsungPay.
Most China Food Delivery Users Pay Online in 2015
Mobile payment has penetrated into every part of daily life in China such as online shopping, taking a taxi, supermarkets and food delivery in particular. About 70% Chinese internet users have ordered foods in a month and about 70% would pay on mobile according to DCCI. Alipay, WeChat Payment and Baidu Wallet have become the […]
WeChat Increasing Efforts for Chinese Travelers Usage
WeChat’s urban heat map function was formally launched on September 25. WeChat users could check real-time traffic of attractions in China and get alerts for crowded places to help with travel planning. As China is investing more in tourism, this feature could be helpful to avoid visiting crowded places during holidays.
The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
WeChat Offers 8 Solutions For Smart Devices
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.
China Offline Mobile Payment Insights in 2015
In 2014, the transaction value of Chinese mobile payment reached 6 trillion yuan (US$0.94 trillion), and is expected to exceed 9 trillion yuan (US$1.41 trillion) in 2015. The popularity of O2O and smartphones triggered deeper penetration of electronic payments.
China E-Payment Insights 2015
iResearch released a report on Chinese electronic payment users in 2015, which shows data of China e-payment and its users.
Daily Reading Time Over 40 Minutes on WeChat in China in 2014
On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.
WeChat Wi-Fi to Step on A New Stage in China
WeChat Wi-Fi is running its last round in China. Early in March 2015, WeChat released WeChat Wi-Fi’s application entry. WeChat insiders said that WeChat Wi-Fi had been tested 2 versions before its entry’s release. Now, merchants can register for WeChat Wi-Fi within 5 minutes; further, WeChat users can scan to log in WeChat Wi-Fi without […]