Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage it. Chinese Gen-Z Attention Distribution Time Chinese Generation Z’s attention is widely allocated across different time periods. If we look at a 24-hour calendar day, Gen-Zs generally spend a significant […]
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China social e-commerce market insights
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
Rising consumption power of China’s small town youth, part 3
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Luxury brand marketing trends in China
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China.
Quick Look: Marketing in China 2019
The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short videos, and personalized content will continue to be essential parts of digital marketing strategies in 2019.
Why and how Chinese digital media Yitiao expanding to offline retail
Yitiao, a video-focused content producer and e-commerce start-up, opened its first three brick-and-mortar stores in Shanghai on September 22, 2018. Yitiao has been one of the top WeChat Official Accounts by total followers that produces original videos after four years’ operation. It also established its own e-commerce platform aiming at China’s new middle class based […]
Paid content is becoming a mainstream in China
With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good content on the internet. Online video market generated 21.79 billion yuan (US$3.4 billion) from the paid users in 2017. It will keep the fast-growth of over 60%.
Weibo’s monthly active users reached 392 million in 2017
Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.
China bike sharing market insights
China bike sharing market is estimated to reach US$1.5 billion (+735.8%) and 209 million users in 2017. Ofo, Mobike, and Ubike are the top brands in the market with the highest brand awareness while Baicyle is also in the top 3 by user satisfation after Ofo and Mobike.
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Weibo MAUs Reached 222 Million in Q3 2015
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.