Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
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Tencent Aiming Smart Hardware Market with Wechat Integration Strategy
Recently, one of China’s famous Wemedia Newhard learned from various channels that Wechat has been officially involved in the smart hardware market.
Wechat Launching Advertising Platform for Public Accounts
Tencent’s Wechat team is internal testing Wechat Advertising Platform, connecting Wechat Official Accounts with advertisers.
Sogou Launched Wechat Search
Sogou has just launched a search feature for Wechat official accounts and articles published via Wechat official accounts.
JD.com Launching Wechat Shop
JD.com’s Wechat shop is currently being targeted among some Wechat users in Beijing and Shanghai with updated Wechat version 5.3.
Wechat Restricting Total Number of Friends to 5,000
Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
10 Case Studies for Wechat Marketing
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at Wechat successful marketing cases.
WeChat Payment and Alipayment Wallet Strike
These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.
China Wechat App Developers 2013 Report
WeMedia published China wechat app developers 2013 report on November 22 2013, the first report about Chinese wechat app developing industry situation.
Wechat Monthly Active Accounts Reached 270m in Nov 2013
Wechat published its official data on November 18 2013. There years after the launch of Wechat, it has covered more than 200 countries in the world, published over 20 languages versions, and its total monthly active users reached 270 million. Wechat official platform accounts grew to 2 million in 15 months, increasing 8,000 per day.
Weitao, Wechat and Weibo Marketing Value Comparison
Weitao Recently, Taobao has shut down QR code access from Wechat, officially waging war with Tencent on mobile traffic entrance. Taobao released its own CRM service Weitao, competing Wechat directly. For Taobao sellers, they have to keep up with Taobao’s changes and learn how to do marketing on Weitao. Before they begin investing and putting […]
Wechat 5.0 Public Account Operation Guide
After Wechat 5.0 was launched, the Wechat public account is now separated to the subscription account and the service account. Service account can only send a message in a month, many people may ask, how to operate Wechat service account? Wechat service account was almost deprived of group sending function, which was really a big loss. […]
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China Digital Insights CIW Dossier China Digital Insights (DCDI) is compiled to provide statistical information about China digital insights on the internet economy, digital trends, online users, mobile apps, and e-commerce. Click here to download. Archive E-commerce Market Jul 2021 CIW Dossier “China E-Commerce” is compiled to provide statistical information about China’s e-commerce market including online […]
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]