Last update: 15 Nov 2017 WeChat team released the WeChat Data Report 2017 showing 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday.
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WeChat enhanced in-app search results with mini-programs data
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
WeChat just made mini-programs discoverable by keywords
WeChat team announced a new feature over the weekend that makes WeChat Mini-Program discoverable by keywords searching.
SPD Bank’s credit card WeChat mini-program
As more and more companies try to benefit from WeChat’s mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017. The mini-program design of SPD Bank focuses on user experience and aims to develop a […]
WeChat membership card guide; Burger King case study
WeChat membership cards are becoming increasingly popular in China among retailers and other businesses. Today, let’s take a look at how Burger King benefited from adopting this strategy in their China stores. WeChat membership cards features Coupons and membership cards are placed together on WeChat under “Card & Offers. This is what a membership card […]
WeChat just launched Search and Top Stories
WeChat launched Search and Top Stories sections in the updated WeChat iOS 6.5.8. These two sections are not yet available for Android smartphone users.
WeChat MAU grew by 23% to 938M; QQ, QZone MAU down in Q1 2017
Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.
A quick & easy retail solution on WeChat Mini-Program
WeChat recently upgraded a store management feature, originally part of WeChat Official Account, to Store Mini-Program. Retailers can use this type of mini-programs directly. It costs almost nothing and requires no programming knowledge although the capability of Retail Mini-Program is limited.
WeChat Mini-Program saw faster growth of daily active users
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
A snapshot of WeChat Economy in 2016
WeChat has driven information consumption of 174.3 billion yuan (US$25.3 bn) in 2016, an increase of 26.2%. It accounted for 4.54% of total information consumption in 2016.
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 889 million monthly active users in Q4 2016.
Use WeChat Index to monitor the trend on WeChat
WeChat quietly launched WeChat Index, a tool integrating search and browsing behavior data on WeChat and Official Accounts to show the brand trend on WeChat platform.